Inteligencia competitiva

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  • Publicado : 4 de junho de 2011
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War Rooms for War-gaming and Other Team-Based Analytics
By: Steven M. Shaker

A romantic notion exists of the competitive intelligence analyst poring over reams of data, spending long hours attheir computer screen fueled by coffee and an innate drive to solve a corporate puzzle. At some point the analyst has an "aha!" moment, and the dots are connected, all the pieces to the puzzle fit, andthe analysis is complete. In fact, some competitive intelligence analysis lends itself to the solo analyst approach, which utilizes personal skills derived from their education, experience, andintrinsic capabilities.

Myriad vendors push out analytic tools to the desktop to" arm" the analyst to collect, visualize, sort, analyze and evaluate intelligence. However, a number of analyticalendeavors call for the insight, interaction, and collaboration of multiple individuals working in concert to answer an intelligence question. Team-based analysis requires a different set of tools, processes,and methodologies to maximize the productivity and effectiveness of this team-based effort. One very important tool for collaborative competitive intelligence analytics is the war room.

CompetitiveIntelligence
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Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products,customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for an organization. Includes a broad array from governmentintelligence to market intelligence to business intelligence.

Competitor Intelligence can include competitor analysis, knowledge management, market research and business strategy and businessresearch.

Competitor Intelligence can be used as an everyday business tool to analyze stocks or look for weaknesses in your competitor.

Competitor Intelligence can be used for everyday consumer...
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