Business plan

Index

Index............................................................................................ 1

Introduction................................................................................. 2

Outer Business Concept.............................................................. 2 Vision.................................................................................................. 2 Mission............................................................................................... 2

Inner Business Concept............................................................... 2

The Marketing Environment....................................................... 3

Swot analysis...............................................................................5

Core benefits............................................................................... 5

Segmentation Target Marketing and Marketing Positioning...... 6

Stakeholder Analysis...................................................................7

Activity Plan................................................................................8 First Year...............................................................................................8 Second Year...........................................................................................9 Third Year..............................................................................................9

Organization.................................................................................9

Introduction

In the computerised society we live in today, the symptoms of Repetitive Strain Injury[1] (RSI) is a growing problem when more and more people spend most of their working days in front of a computer. This has been proven to have a negative impact and cause pain in the arms, neck and also in the back.