Ideo case study

d Case Study Analysis IDEO Product Development Ana Rita Fernandes de Sousa, meg11031 d Case Study Analysis IDEO Product Development Ana Rita Fernandes de Sousa, meg11031 MY POINT OF VIEW… 1. IDEO’s process: * All the projects development is focused with innovation and creativity using brainstorming as the main process to generate ideas (methodology core is brainstorming) [“…the team would focus intensively for an entire day to generate a large number of creative concept…” (page5)]; * Simultaneously, the design process focus is the prototyping. [“If prototyping was central to IDEO’s design process, brainstorming was central to its methodology” (page 7)]; * All these processes are around the customer needs and satisfaction with several phases oriented to the process development. IDEO’s organisation: * Work is developed into small multidisciplinary groups with one single project by team (Matricial Structure) that allows IDEO growth. [“Growing IDEO to 300 employees involved keeping each unit small.” (page5)]; * These small teams don’t have a defined hierarchy [“IDEO was a flat organization to an extreme.”(page6)]; IDEO’s culture: * In the IDEO case its personality is defined as “comfortable with ambiguity and confusion…” (page6). Basically, its culture could be described as creative, innovative and funny after all, with an extreme hierarchy absence; * Failure is the key to learn more and…

IDEO case study Após uma leitura cuidada do caso, observo que o projecto Visor está condicionado por questões de tempo e preço. Estas condicionantes estão a limitar a qualidade do trabalho da empresa IDEO e implicarão o sacrifício das vantagens competitivas da IDEO tais como o design e a inovação. Para além disto, as vantagens competitivas da IDEO residem na aplicação do seu processo de desenvolvimento. Este é composto quatro fases que acompanham o projecto desde o seu planeamento até à…

orientações que podem tornar a brincadeira mais segura; e na última parte, as considerações finais. Concluiu-se que o videogame é uma ferramenta capaz de aperfeiçoar as habilidades cognitivas e perceptivas, sendo os jogos educacionais apontados como uma experiência benéfica aos seus usuários, e que as repercussões negativas se referem, principalmente, ao efeito daqueles com conteúdo de violência. Palavras-chave: Videogame, saúde, adolescentes ABSTRACT…

geração de ideias focadas no usuário e em suas necessidades. Palavras-chave: Design Thinking; Gestão da Inovação; Estratégia. DESIGN THINKING MODEL AS INDUCER OF BUSINESS INNOVATION: AN EMPIRICAL STUDY ABSTRACT Nowadays innovation is one of the most important strategic drivers for organizations, as in 1970’s and in 1980’s the corporations were focused on total quality and in 1990’s on reengineering. For creating sustainable leadership in the future, organizations should: change the…

design: um estudo de caso na agricultura familiar Design thinking in the design process management: a case study in family farming Ana Paula Perfetto Demarchi perfeto@sercomtel.com.br Cleuza Bittencourt Ribas Fornasier cleuzafornasier@gmail.com Rosane Fonseca de Freitas Martins rosane@uel.br Resumo Este artigo relaciona o pensamento de design de Jones (1978) que apresenta etapas, assim como Kelley (2007), e Brown (2009), que determina as subdivisões do pensamento como espaços,…

carga viral, a identificação de mutações e a genotipagem, trouxeram uma nova compreensão das várias formas de evolução clínica desse grave problema de saúde pública mundial. Essas descobertas, associadas com o advento recente de novas terapias, como o interferon pegilado e os análogos núcleos(t)ídeos mudaram significativamente a conduta frente a hepatite crônica pelo HBV. Neste capítulo serão revistos a estrutura do HBV, os aspectos clínicos e epidemiológicos, já bastante conhecidos, e a…

About Service Design. Design Council. http://design-council.org > Conversations with Birgit Mager, Bill Hollins, Sean Blair & Lavrans Løvlie Understanding design Disciplines are melting C hanging world In the last years companies and academic institutions recognised the need and potential of a new approach to design practise. For example the model design school in Cologne offered a new multi-disciplinary design education across thirteen areas of design.1 Design…

Design Industrial. Engenharia Integrada ABSTRACT BREFE, M.L.P. (2008). Study of the integration between industrial design and engineering design in product development process on Brazilian small businesses. São Carlos, 2008. 202 p. Dissertation (Master Degree) – Escola de Engenharia de São Carlos, Universidade de São Paulo. There is a proved positive correlation between design use and business performance. Therefore, it is desirable to integrate industrial design to…

Abstract Ethnography research knowledge analyses and its usage by the professional in marketing area Ethnographic research, originated from anthropology, became popular in marketing in the beginning of 1980’s and has gained recognition from 1990, when studies comproved the importance of symbols and codes in the consumption cultures. However, some experts have called attention to the bad utilization of the methodology. The proposal of this study is to analyse the anthropology…

processo de inovação de uma empresa do setor eletrodoméstico Palavras-chave: Design Thinking, Inovação, Design. 9 ABSTRACT In the current economic model, the way it deals with the management of business and product development is no longer sufficient for global competitiveness in which we live. Increasingly it comes to innovation, but little is understood process and meaning. The design emerges as a new frontier to be explored and guide organizations. Still another approach to…