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Frequently Asked Questions
What types of companies are on the "Don't Test" list?
The list only includes companies that make cosmetics, personal-care products, or household-cleaning products. PETA's Caring Consumer Project was founded to help consumers choose products that don't contribute to animal suffering. No law requires that these types of products be tested on animals. The list does notinclude companies that only manufacture products that are required by law to be tested on animals (e.g., pharmaceuticals, certain chemicals, etc.). While PETA opposes all tests on animals, consumer dollars are very powerful when regulations don't require animal tests. Nonetheless, it is important to let companies that are required to test on animals know that it is their responsibility to convincethe regulatory agencies that there are better ways. All companies that are included on PETA's cruelty-free list have signed PETA's statement of assurance or provided a statement verifying that neither they nor their ingredient suppliers conduct or commission any animal tests on ingredients, formulations, or finished products.

How does a company get on the list and license PETA's cruelty-freebunny logo?
Company representatives interested in having their company's name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance verifying that they do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future. Upon receipt of these completed documents, PETA willadd qualifying companies to our pocket-sized Cruelty-Free Shopping Guide and our online searchable database of cruelty-free companies. Once certified as cruelty-free, companies will have the opportunity to license our cruelty-free bunny logo. We continually hear from consumers who want to be able to identify cruelty-free products at a glance while shopping, and the use of our logo is the perfectway to reach them. For a one-time licensing fee of just $100, our logo can be used on companies' products, literature, in-store displays, and websites. To meet individual design needs, the logo may be used in any color combination or in black and white. For companies that sell an entirely vegan product line, a version that reads, "Cruelty-Free and Vegan," is also available. For more information orto request the necessary paperwork, please e-mail

How do I know that these companies really don't test on animals?
To a certain extent, the statement of assurance is a matter of trust. However, companies are putting their integrity on the line when they respond to consumers. A company that has publicly announced an end to its animal tests and states in writing that itdoesn't test on animals would face a public relations disaster (and potential consumer fraud lawsuits) if it were caught testing on animals. Companies are well aware that consumers are serious about the issue of animal testing, and they know that it would ruin the public's confidence in their products if consumers discovered that companies were being dishonest about their animal testing policies.What about a product whose label says, "No Animal Testing," but whose manufacturing company is not on PETA's "Don't Test" list?
Labels can be deceiving, so be careful. No specific laws exist regarding cruelty-free labeling of products, so companies can take liberties. While it is unlikely that a company would put blatantly false information about its animal testing practices on its products,the statements that it does make might not be fully informative and might indeed mislead consumers. Please refer to PETA's cruelty-free lists for companies that have met our stringent "no animal testing" standards. Many companies that do test on animals have some cruelty-free products, but we must boycott all the products of such companies in order to pressure them into stopping all animal tests....
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