Social media marketing

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SAKARYA UNIVERSITY

Social Media Marketing
Marketing Management



16-11-2011

Contents
Introduction -------------------------------------------------------2

The internet evolution -------------------------------------------3

What Is Social Media Marketing? ----------------------------4

What makes Social Media Marketing different? -----------5

5 Rules of Social MediaOptimization (SMO) --------------6

Social Bookmarking Sites --------------------------------------7

Social Networks---------------------------------------------------9

Media Tactics: Photography, Video -------------------------13

Conclusion -------------------------------------------------------16

Bibliography -----------------------------------------------------16

1

IntroductionTransformations of social and technological new demands for skills and
qualifications and

companies

try

to adapt

to new

realities,

being more attentive to the phenomenon of social networks. Social networking
sites deserve the

privilege

of

the general

public. The people

wanted

to "pull" only the information that you consider relevant, no longer accept gladlythat the information is imposed on them or "pushed" according to criteria
unrelated to their will. Innovative concepts based on Personal Marketing, Brand
Reputation & Monitoring Management, Customer
Management CRM 2.0
operation in

a

Relationship

and Social Networking are

service

the

of Social Media Marketing

main

bases of

Communication.

general, Social MediaMarketing Communication can be

In

understood

as a "stakeholder connections", a professional whose main function is to help
companies build

strong

relationships

stakeholders: Investors, charitable

with all

its

organizations, media,

employees, bloggers, customers, partners and suppliers, among others. The
power of communication is no longer in the hands of organizations andlarge
media

groups.

W ith

the

increasing

use of digital

communication tools,

companies need to think and create approaches to marketing activities and
relationships in

social

networks.

There

is

always a small

class

of influential. These now are the ones with many followers on Twitter, Facebook
users, forum moderators, bloggers, etc. These are the newactive consumers it
is they who can recommend the service of a particular company.

2

The internet evolution
How it relates to Social Media Marketing
Two decades have passed since Tim Berners-Lee invented the World
Wide Web. Initially designed for the physics community, Berners-Lee likely
never imagined that his project would later become known as the “information
superhighway” and thatthe Internet would end up interconnecting millions of
computers worldwide, providing vast amounts of information to individuals.
Berners-Lee likely never imagined that the Internet would be accessible to
every household and that it would facilitate communications throughout the
world. In the last few years, the Internet has evolved into a “social web,”
connecting like-minded individuals withcommunities that allow them to express
themselves and engage in lengthy debates at any time of the day. Ask.com,
Lycos, Metacrawler, Altavista, Google, Microsoft Live, Yahoo!, and other search
engines were created with the intention to organize the world’s information. A
new discipline known as search engine optimization became mainstream
among marketers who wanted to understand the nuancesof how a search
engine wound rank results for various search phrases. The goal of a search
engine optimizer was to have the pages of his client’s website appear on the
first page of search engine results.

Individuals are forever searching for

information, and search engine optimizers help organize content on a web page
so that their clients’ websites rank higher than the competition’s....
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