Plano estrategico tesco plc

LONDON METROPOLITAN UNIVERSITY

BU3004C STRATEGIC MANAGEMENT

TESCO PLC STRATEGIC PLAN Produced by: Cintia Fernandes Tidd 05037938 Geraldine Gouedart 07056825 Marie‐Anne Edoli 07056823 Module Leader: Dr. George Panagiotou 09th May 2008

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TABLE OF CONTENTS

EXECUTIVE SUMMARY .............................................................................................................4 TESCO’S BACKGROUNG............................................................................................................5 KEY ISSUES................................................................................................................................5 VISION, MISSION & CORPORATE OBJECTIVES .........................................................................6 4.1 Vision................................................................................................................................6 4.2 Mission .............................................................................................................................6 4.3 Corporate Objectives .......................................................................................................6 5 SITUATIONAL ANALYSIS ...........................................................................................................7 5.1 Macroeconomic Analysis .................................................................................................7 5.2 Industry Analysis ..............................................................................................................7 5.2.1 Competitive forces...............................................................................................8 5.2.2 Strategic Groups ..................................................................................................9 5.2.3 Positioning