Direción Comercial I
27 de setembro de 2011
Ikea seems to have a clear idea of product: delivery a solution to the client withthe minimal
cost.All the system work with this objective in mind.The company don’t get lost. Always keep the
focus on its objectives and that were the success came from.The solution they are delivering are decoration.Decoration that will not be intact for long and
long years.How ever that isn’t a necessity for the client.What the client wantis to solve they problem
with decoration now.They don't care to much if the decoration will be ok in 10 years.Good products
but not for all life that they are getting andgetting and getting.I mean, the model are selling great and
they haven't change it at all.That is beneﬁt,the clients are ok with the beneﬁts of the product.
The minimalcost is a key point.Every thing is done with this goal and they are archiving it
gratefully.They don't deliver, they don't mount and that reduce costs.And if it’s keepselling it means
that deliver and amount decoration are not a great necessity of the client.Now that they are big they
can play with the reducing cost by buying lots and lotsof amount of raw material.That is cost,the
clients are happy with the cost of the decoration they are paying for.
All of that solve a simple equation of the success ofIKEA: the balance between cost and beneﬁt.
and that is called value.The product IKEA has a lot of value to the clients.They fond in the market of
decoration the the perfectpoint in the balance that is were all the success came from all the oder
things are just supporting this great trick that they are archiving. Lots of value to the client.