Trabalhos

Brand Vision Plan 2013-2015

|Why does the brand exist, who we are and where are we going? |
|BRAND VISION |We are a brand dedicated to bringing to Brazil the best of Italy’s tradition of gelato artigianale based on fruit |
| |expertise. |
|BRAND MISSION | |
| |As such, we will strive to give Brazilian consumers the best experience of this tradition through a careful sourcing of |
| |the ingredients, the painstaking process of crafting our gelato artigianale as it is done by the most authoritative |
| |Italian laboratories. |
|POSITIONING WITHIN CATEGORY |Fiore positions itself in opposition to its main competitors: |
| |Unique proposition with Fruit with a central role of fresh, locally grown and sustainable produce |
| |Positioned as a Southern Italian brand, with an agricultural culture and rooted in the terroir |
| |Focus on ice cream laboratory concept as opposed to competition’s ice cream boutiques |
| BRAND AMBITION & |To become a 6-shop brand by 2015 in Campinas and region and a 12-shop Brazilian franchise by 2018. Continue worldwide |