Pesquisa de mercado

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contents summary 1 Introduction.........................................................................................................
1.1 1.2 1.3 Be Happy.................................................................................................................................. Methodology........................................................................................................................... Graphics / Results.................................................................................................................

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2 Conclusions...........................................................................................................

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1 introduction. be happy and the survey objectives

1.1

be happy the company

Company description
Company: Be Happy Music Events Slogan: Building Magic Events
Carlos Menezes Team: Henrique Pareja Fernando Lima Marcelo Marcene Maria Marques Marilia Vasconcelos Martha Solis Thiago Feu

It is a team that aims to discover the detail, not meeting only with the service expected, but, seeking a special that exceeds expectations and overlaps both the client on the market. Our responsibility ranges from the company that needs our advice, to the end consumer that uses the service and / or product thereof. Thus, it is necessary to know and understand and study, interact, assist the contracting organization, analyzing the scenario Internal intrinsically linked to the market in order to develop strategies to marketing and communication solutions that result in effective and beneficial for all involved.

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1.2 introduction. survey methodology

1.2

survey methodology The aim of this study is to know if Be Happy should invest in Music Festival according to the potential demand of a music festival in Dublin. The survey is a kind of qualitativy survey and was carried out in St. Stephen Green where 37 random