Marketing

Brazil Green Fashion

Summary

This report provides an analysis and evaluation of a marketing plan to bring the Brazilian swimwear brand Brazil to launch green fashion bikini recycled material.
Reports Market bikinis in Brazil, SWOT analysis, business goals, target market and ultimately the marketing strategy.
In particular, it was found that the market for recycled material is very broad for new products since there is no difference or regulatory barriers as culture. The market is very open and profitable at the moment, the most reputable Brazilian beach fashion shows great opportunity to catapult this product at the moment.

Company Background

The Green Fashion Brazil Ltda, Is a company based in the belief that they can actively contribute in generating your business in society, which is to take waste and debris resulting from human consumption, and turn them into a final product of high quality and value.

The concept of Green Fashion Brazil differs from traditional concepts and products for making swimwear. It is based on the holistic approach to quality, which emphasizes that large-scale production and low cost is nothing without quality and environmental responsibility.

The Green Fashion Brazil seeks to develop bikinis seeking, above all, offer variety, beauty and comfort for customers, combining cutting-edge production processes, with a personalized service, which provides agility, flexibility and consolidation of lasting relationships.

Mission
It is a brand whose mission is to translate elegance, style, comfort and sustainability in a feminine fashion. The creation and launch of their products involve research and planning processes, always looking for trends in the fashion market. Works with diverse and innovative lines, developed in limited editions and exclusive, which consolidates the brand's profile.

Objectives
The company seeks to differentiate itself in the market with a focus on new models of bikinis, new manufacturing