Industry analysis - pepsico

Industry Analysis - PepsiCo

Firm Overview
PepsiCo Inc.

PepsiCo Inc. was founded in 1965 as a result of the merger between Pepsi-Cola and Frito-Lay Inc. Pepsi-Cola was originally formed in 1898 by Caleb Bradham, a pharmacist from New Bern, North Carolina. After its merger in 1965, PepsiCo Inc. reported sales of $510 million, with 19,000 employees. Today, PepsiCo Inc. has grown to be a multi-billion dollar empire that has acquired several different companies and works under many different brand names in multiple industries. PepsiCo Inc. is headquartered at 700 Anderson Hill Road, Purchase, New York, 10577. PepsiCo Inc.’s website is found at http://www.pepsico.com.
PepsiCo Inc. competes in four different industries including, Soft Drink Manufacturing, Fruit and Vegetable Canning, Dried and Dehydrated Food Manufacturing, and Other Snack Food Manufacturing. To compete in these four different industries, PepsiCo Inc. has four different business units within the firm. These business units include: PepsiCo Americas Beverages, PepsiCo Americas Foods, PepsiCo Europe, and PepsiCo Asia, Middle East, & Africa. PepsiCo Americas Beverages consists of several different types of drinks, including carbonated soft drinks, juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo Americas Beverages sells under brand names like Mountain Dew, Diet Pepsi, Diet Mountain Dew, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best. PepsiCo Americas Foods operates in both North and South America. In the United States, PepsiCo Foods is comprised of Frito-Lay and Quaker Foods & Snacks. Frito-Lay produces many of the most prevalent snack foods in the United States including: LAY'S®, RUFFLES® , DORITOS®, TOSTITOS® , CHEETOS®, FRITOS®, ROLD GOLD®, SUNCHIPS®, and CRACKER