Developing strategic guidelines for the success of the business,

Bulgari
Brazil Growth Strategy Revision

September 2010

01

Caviar

02
Brazil Market Overview

03
Brazil Growth Strategy Revision

Context: Bulgari in Brazil
• Bulgari operates in the Brazilian market through a franchisor agreement • The company had two stores (now has only 1) located in premium destinations in Brazil: − Shopping Iguatemi − Haddock Lobo • While the Brazilian luxury market has experienced solid growth in recent years, the Bulgari operation in Brazil has delivered a performance below expectations • Based on preliminary research, Bulgari seems to have brand recognition in the Brazilian market as being a luxury brand yet the brand is not being explored to its full potential

01

Caviar

02
Brazil Market Overview

03
Brazil Growth Strategy Revision

Caviar is a Strategy Consultancy boutique focused in developing winning strategies for American and European companies to enter the booming Brazilian market. Caviar’s partners have executed highly successful projects in a variety of industries across Latin America, U.S., Europe and Asia. We bring a global overview with an in-depth understanding of the Brazilian market dynamics, culture, and opportunities.

A PREVIEW OF OUR CAPABILITIES Ms. Higashi is a Senior Strategy Executive who brings over 15 years experience focusing in Capabilities - Summary developing international strategies (entry and growth) for Fortune 500 American
 

multinationals (e.g. Cadbury Adams, Chubb Corporation) entering the Latin American market, and large Brazilian companies (e.g. Grupo Votorantim) expanding internationally, and have consistently delivered robust, long-lasting results. She was the Managing Director for the U.S. market for a high-end Brazilian furniture company where she was responsible for defining the company’s entry strategy in the U.S. market including opportunity assessment, entry strategy definition & implementation, Senior Executive for Monitor Group – an