Bes - estudo do banco

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Banco Espírito Santo
Marketing Financeiro
Docente: Luís Rocha
Fábio Tojal 2080442
Tiago Silva 2080270 |

* INTRODUÇÂO
No âmbito da unidade Marketing Financeiro, foi-nos proposto a realização de um trabalho escrito, sendo escolhido por nós o estudo de caso sobre O BES. Esta unidade curricular está a decorrer no Segundo semestre do ano lectivo 2009/2010 sob aorientação do professor Luís Rocha. Este trabalho tem como finalidade uma avaliação contínua da unidade curricular.
O presente trabalho tem por objectivos:
- Aumentar o nosso conhecimento acerca do tema proposto;
- Apresentar o Banco Espírito Santo;
- Abordar todos os pontos importantes;
- Estudar o caso de forma correcta.
O corpo de conhecimentos necessários para a realização do...
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