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RESERVED. No part of this work covered by the copyright hereon may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-423-0563 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permission questions can be emailed to permissionrequest@cengage.com ISBN-13: 978-1-4239-0179-2 ISBN-10: 1-4239-0179-7 Course Technology Cengage Learning 25 Thomson Place Boston, Massachusetts, 02210 USA Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your lifelong learning solutions, visit course.cengage.com Visit our corporate website at www.cengage.com SAP is a registered trademark. Printed in the United States of America 1 2 3 4 5 6 7 8 9 TW 12 11 10 09 08 In memory of our colleague Majdi Najm. His support and friendship are sorely missed. This page intentionally left blank BRIEF CONTENTS z zz Preface Chapter 1 Business Functions and Business Processes Chapter 2 The Development of Enterprise…

– Top Trends – The 100 Most Valuable Brands – Brand Sector Overviews – Brand Strength 1 Best GloBal Brands 2011 by Interbrand www.BestGlobalBrands.com TABLE OF CONTENTS BEST GLOBAL BRANDS 2011 02-03 16-43 living up to the true definition of brand isn’t easy, but it is possible. rankings and brand profiles for the top 100 Brands of 2011. Defining "BranD" BeST gLOBaL BranDS 2011 04-09 WOrLD CHanging BranDS Meet the four brands that made…

(PMC5789: Análise Estrutural em Engenharia Mecânica), Gilberto Martha de Souza (PMC5890: Análise de Confiabilidade e Projeto de Componentes Mecânicos), Marcelo Massarani (PME5101: Engenharia do Valor em Projeto Mecânico), Marcilio Alves (PMR5403: Impacto em Estruturas – e aos colegas do grupo de Mecânica dos Sólidos e Laboratório de Impacto), Paulo Carlos Kaminsky (PME5012: Projeto Integrado de Sistemas Mecânicos), Izabel Fernanda Machado (PMR5001: Comportamento Mecânico dos…

Finance and the Financial Environment In a beauty contest for companies, the winner is . . . General Electric. 11 Or at least General Electric is the most admired company in America, according to Fortune magazine’s annual survey. The other top ten finalists are Cisco Systems, WalMart Stores, Southwest Airlines, Microsoft, Home Depot, Berkshire Hathaway, Charles Schwab, Intel, and Dell Computer. What do these companies have that separates them from the rest of the pack? According to…

Several food and agribusiness companies are unsatisfied with the distribution of their products and services. Distribution still is a strong source of competitive advantage for companies. In products, the rate of technology transfer between companies all over the world and the global competition turns new product attributes available for competitors to copy. In prices, companies can operate in several parts of the world, creating offers at the lowest prices possible. In…

tecnologia, velocidade. É necessário evoluir. Logística no cenário empresarial Considerando o tempo necessário para assimilação, disseminação e aplicação de novos conceitos e suas técnicas, podemos dizer que no campo da logística empresarial os conceitos são relativamente novos. Este material é parte integrante do acervo do IESDE BRASIL S.A., mais informações www.iesde.com.br 9 Ballou (2001, p. 19-20) afirma que a logística empresarial, quando comparada às áreas tradicionais, como…

concorrência e resultados. vii ABSTRACT The main point of this thesis is to present a relation between strategic outsourcing and business performance and competitiveness. The outsourcing advantages are associated with better profitability and cost indicators and also qualitative dimensions related to business performance and competitiveness. A field research was made with clothing industries located at Metropolitan Region of Fortaleza city, Ceará State, in the Brasil´s…

congruent to the shape of my hard chair. This is a cold room in University Administration, wood-walled, Remington-hung, double-windowed against the November heat, insulated from Administrative sounds by the reception area outside, at which Uncle Charles, Mr. deLint and I were lately received. I am in here. Three faces have resolved into place above summer-weight sportcoats and half-Windsors across a polished pine conference table shiny with the spidered light of an Arizona noon. These…