E-markting

MARKETING MANAGEMENT

Student Nr. 1113.00823

Índice
1. What Is Social Media Marketing 1
2. What Is Social Media Marketing Social Media Outlets 3 2.1. Facebook for Social Media Marketing 3 2.2. Twitter for Social Media Marketing 4 2.3. YouTube for Social Media Marketing 4 2.4. Blogs for Social Media Marketing 4
3 Using Social Media Outlets for Marketing 6
4. Social Media vs. Social Networking 8
5. What makes a Successful Marketing Campaign on Social Networks? 9
6. Conclusion 11
Bibliografia 12

1. What Is Social Media Marketing

Social media itself is a catch-all term for sites that may provide radically different social actions.
Is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
Integrated marketing communications is a multifaceted, orchestrated marketing and advertising practice organizations follow to connect with their target markets. Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity,direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms and public relations firms. However, the growth ofsocial media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.