Natura

TAFE - ULTIMO

MARKET GOODS AND SERVICES INTERNATIONALLY

NATURA: FROM BRAZIL TO AUSTRALIA

FERNANDO NAHAT JARDIM 368 089 508

MARIA SANJUAN CID 368 087 947

RENATA MARTINS KUHINICA 368 138 029

TALITA CANADAS MARIANO 367 726 776

Summary/ Synopsis

This report provides an analysis and evaluation of a market plan for bringing the Brazilian brand of cosmetics Natura to Australia.

Reports of the cosmetic market in Australia as well as annual reports from Natura cosmetics were used make a situation analysis, SWOT analysis, the objectives of the company, it target market and finally it marketing strategy.

In particular, we found that Australia is a very suitable country to bring Natura to once there is no barriers such as regulations or difference of culture. The Australian cosmetic market is very open and profitable at the moment plus the good reputation of Brazilian beauty in the country shows a great opportunity to enter into this market at the moment.

Table of Contents

Summary/ Synopsis 2

Table of Contents 3

Company and product background 5

Situation Analysis 18

Cultural Analysis 18

Competitor Analysis 19

Economic Analysis 21

Political, Legal and Regulatory analyses……………………………………………………………………………………22

Technological analyses 23

SWOT analysis 24

Objectives 25

Company mission statement……………………………………………………………………………………………………25

Company objectives………………………………………………………………………………………………………………..25

Marketing objectives 26

Target Markets 27

Segmentation…………………………………………………………………………………………………………………………..27

Positioning 27

Marketing Strategy 28

Product Strategy………………………………………………………………………………………………………………………28

Price Strategy…………………………………………………………………………………………………………………………..28

Placement Strategy…………………………………………………………………………………………………………………28

Promotion Strategy 28

Budget 30

Timelime 31

Conclusion 32

Bibliography 33