Estudante

Texto A Localizing Cultures Jeremy Seabruk
01 Although the word globalization suggests a comprehensive and self-evident process, it is 02 an incomplete term. It does not indicate precisely what is being globalized: the 03 assumption is that it means the emergence of a single worldwide economy, into which 04 all economies must integrate themselves, or more accurately, be integrated in the passive 05 voice. 06 One U.S. academic describes globalization as a confrontation between global 07 civilization and local cultures. One reason for the sense of incompleteness in the word 08 globalization may be that it is a euphemistic contraction of global civilization; and that it 09 is how it is promoted. 10 It is disingenuous to assume that economy, society and culture operate in separate 11 spheres. Indeed, the way in which geographical entities are now designated shows the 12 increasing porosity of these notions. An advanced economy, an industrialized nation, a 13 mature economy are set against a developing country, an emerging market, a liberalizing 14 society. The terms are almost interchangeable. This suggests that, once exposed to the 15 globalizing imperative, no aspect of social life, customary practice, traditional behavior 16 will remain the same. 17 There have been, broadly, two principal responses in the world, which we may call the 18 fatalistic and the resistant. It is significant that among the most fatalistic have been the 19 leaders of the G-7. Ex-President