Workshop sobre design

Design Doing para Startups Digitais by Anderson Gomes

Emotional hooks ( Hooked - Nir Eyal)
Engagement
4th wall

Engaged is when it’s not breaked
Immersion

(Felicidade)
(Alegria)

PIZZA
10 IDEAS
10 MIN

ONE
GOOD HYPOTHESIS

10 > 3 > 1
5 MIN

I’M DEVELOPING ___________

WHAT?

TO HELP ___________

WHO?

SOLVE A PROBLEM___________

HOW?

WITH THIS SECRET SAUCE___________ WHY?

ONE SENTENCE

PITCH
10 MIN

OK,

WHATS
NEXT?

Layered
Waterfall
Nuclear Bomb Delivery

Utópico

Utópico

Complete distortion of reality

Designer centered design (“Deviner”or “Definer”)
Pesquisa é muito caro!
“Fizemos assim porque não tinhamos tempo”

Layered
Waterfall
Nuclear Bomb Delivery

Layered
Waterfall
Nuclear Bomb Delivery

Layered
Waterfall
Nuclear Bomb Delivery

Let’s design…???

Let’s design…???

Hypothesis

Hypothesis

"Time is the money of any startup"
"Fail fast… Fail big… Fail less"
"Prove that your model works"

See the problem through many sides
Understand the many truths of an situation

Stereotypes
Fears
Ego

IDEAS DETACHMENT
Detachment of your OWN ideas
From the user > to the user
Definitive > Collaborative > Participative

Fail fast > Fail big > Fail less
Continuos delivery of values
Design during > Not before

www.boardofinnovation.com

“Make corporates innovate like startups”

Design

Together

Before…
Cheap validation
Bootstrapping
Do It Yourself
With others

CENÁRIO (Síntese de pesquisa)

Como é esta experiência?
Como o usuário se sente atualmente?
Observação (Antropologia)
Critical points

MAKE SOME

CALLS
3 FRIENDS -15 MIN

WHAT ARE THE

QUESTIONS
3 QUESTIONS -10 MIN

Quem são meus usuários?
Como eles pensam?
Qual é opinião deles?
Como eles se comportam?

Design Methods
Design Tools

UX cards Faber ludens

Design cards anderson.jux.com/designingcards

Personas

(Hipótese a