Work about the coca-cola company

THE HISTORY OF “THE COCA-COLA COMPANY”

Coca-Cola was created by pharmacist John Pemberton in 1886. After testing several types of medicinal formulas, seeking to create a cure for headache, he eventually created a liquid mixture, with caramel color. So John Pemberton took this liquid mixture to a pharmacy named “Jacob's Pharmacy”, and to this mixture, he added carbonated water and served to customers.
From this day, the accountant Frank Robinson, named the drink “Coca-Cola”, and wrote the name of his hand, with his handwriting, since then, the name was never changed. In the early years where sold about 9 glasses of 237ml per day. Sometime after, the company was created, and named “The Coca-Cola Company”, which now produce more than 38 billion liters of the beverage.
Unfortunately, John Pemberton was only an inventor and not a businessman, then, not knowing how to progress, sold his company in 1891 to Asa Griggs Candler, who became the first president of the company and through their marketing plans, gave greater visibility to the brand.
The popularity of the product demanded new forms of presentation, to better serve their customers. In 1894, Joseph Biedenharn, a merchant, placed the beverage in a bottle and offered to Asa Griggs Candler, who did not like the idea. However, 5 years later, he realize that the idea was good, and then he sold the rights to put the beverage in a bottle and sell it, exclusivity, to the lawyers Benjamin F. Thomas and Joseph B. Whitehead.
After several other companies copy their product, “The Coca-Cola Company” decided to create a new bottle shape, to give consumers greater assurance of drinking the original product. In 1916, the “Root Glass Company”, started manufacturing the “contour bottle”, which was registered in 1961 as the exclusive Coca-Cola bottle. This bottle was chosen for its unique shape which allows the consumer to recognize the product, even in the dark.
In 1923, Robert Woodruff became president of the company, and