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Techno online news www.tecnoonline.com.br Technology Rewrites the Book

By PETER WAYNER
Published: July 20, 2006
When Steve Mandel, a management trainer from Santa Cruz, Calif., wants to show his friends why he stays up late to peer through a telescope, he pulls out a copy of his latest book, “Light in the Sky,” filled with pictures he has taken of distant nebulae, star clusters and galaxies.
“I consistently get a very big ‘Wow!’ The printing of my photos was spectacular — I did not really expect them to come out so well.” he said. “This is as good as any book in a bookstore.”
Mr. Mandel, 56, put his book together himself with free software from Blurb.com. The 119-page edition is printed on coated paper, bound with a linen fabric hard cover, and then wrapped with a dust jacket. Anyone who wants one can buy it for $37.95, and Blurb will make a copy just for that buyer.
Blurb.com’s design software, which is still in beta testing, comes with a number of templates for different genres like cookbooks, photo collections and poetry books.
The potential market for these books is attracting a number of established companies, most of them focusing on producing bound photo albums. Online photo processing sites like Kodak Gallery, Snapfish and Shutterfly permit their customers to order bound volumes of their prints.
Blurb is expanding its software to let a community build a book. Soon, it plans to introduce a tool that would allow group projects, like a Junior League recipe book, to be created through Blurb’s Web site.

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Publicado em: 20 de julho de 2006
Quando Steve Mandel, um instrutor de gerenciamento de Santa Cruz, na Califórnia, quer mostrar seus amigos por que ele fica acordado até tarde para observar através um telescópio, ele tira uma cópia do seu último livro, "Light in the Sky", cheio de fotos que ele tomou de nebulosas distantes aglomerados,