Seahorse

Seahorse Power Company
Innovations for a Cleaner Future

Business Summary
February 2004
In 2004, Seahorse Power nabbed top honors—and $20,000—in Babson College's graduate business plan competition for its concept of selling a solar-powered trash compactor to businesses and governments. BusinessWeek.com's Kerry Miller checked in with founder James Poss three and a half years later to take a peek at his original business plan and see how it compares with Seahorse Power today—now 18 employees strong, with $3 million in revenues. Poss also offered advice for how aspiring entrepreneurs can write a winning business plan of their own. Flip through this PDF to see a complete annotated version of Seahorse Power's award-winning business plan.

CONFIDENTIAL

Disclaimer: This summary is not an offer to sell securities, nor a solicitation of an offer to buy securities.

Paying too much for waste collection?

James Poss and his partner debated about whether to include this sample brochure in their business plan, deciding that it was a good way of easing the reader in. "You really have to value the time of your reader and get your point across as quickly as possible," Poss says. "You have to expect that even a diligent investor is not going to read your whole plan."

Want to reduce litter?
Unsightly garbage affects your business, and extra collections waste money

Seahorse Power Company has developed a cordless, solar-powered waste compactor for ski resorts, parking lots, and retailers — anywhere the sun shines.

Pick up less, Pay less.

The SunPack stores solar energy to power highstrength compaction motors, eliminating 3 out of every 4 trips. The device can notify your waste hauler or employees when pickups are needed, eliminating unnecessary trips. In many locations, SunPack pays for itself in less than one year. SunPack preserves the environment by reducing litter and diesel truck trips. It can vastly economize recycling efforts too, by reducing the