International trade management

Sales Management
The Marketing Series is one of the most comprehensive collections of books in marketing and sales available from the UK today.
Published by Butterworth-Heinemann on behalf of The Chartered Institute of Marketing, the series is divided into three distinct groups: Student (ful lling the needs of those taking the
Institute’s certi cate and diploma quali cations); Professional Development (for those on formal or self-study vocational training programmes); and Practitioner (presented in a more informal, motivating and highly practical manner for the busy marketer).

B
H

B
H

B
H

THE

THE

THE

MARKETING SERIES

MARKETING SERIES

MARKETING SERIES

STUDENT

PROFESSIONAL
DEVELOPMENT

PRACTITIONER

Formed in 1911, The Chartered Institute of Marketing is now the largest professional marketing management body in Europe with over 60,000 members located worldwide. Its primary objectives are focused on the development of awareness and understanding of marketing throughout UK industry and commerce and in the raising of standards of professionalism in the education, training and practice of this key business discipline.

Books in the series
Royal Mail Guide to Direct Mail for Small Businesses
Brian Thomas
The CIM Handbook of Selling and Sales Strategy
David Jobber
The CIM Handbook of Export Marketing
Chris Noonan
The Creative Marketer
Simon Majaro
The Customer Service Planner
Martin Christopher
The Effective Advertiser
Tom Brannan
Integrated Marketing Communications
Ian Linton and Kevin Morley
The Marketing Audit
Malcolm H. B. McDonald
The Marketing Planner
Malcolm H. B. McDonald
Marketing Strategy
Paul Fi eld
Cybermarketing
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi
(Forthcoming: The CIM Handbook of Strategic Marketing by Colin Egan and Michael Thomas; The CIM
Handbook of Service Marketing by Colin Egan)

Sales Management
Chris J. Noonan

Butterworth-Heinemann
Linacre House,