International logistics

Explanation of the statement: “Logistics and supply chain management are a Secret Weapon of the CEOs in times of Crises”

Contents

1. Introduction 2. Management of a Supply Chain 3. The strategy to adopt 4. Lean or Agile 5. Competitive advantage 6. How CEOs can be ready for the improbable 7. Conclusion Bibliography

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1. Introduction
In the actual times is proved the condition for more reasonable and competitive methods to enlarge growth, the latest economics crisis are a prove, being reinforce by the actual global crisis that is reaching internationally creating a enormous recession and perhaps more is still to come. The rising in competition is directly related with the globalization making companies to fight for a larger market share to maintain their main goal, to give profits to shareholders. The different departments of a company are already over squeezed and nowadays is crucial to have good supply chain and one of the ways that the CEOs have to reach the goal of the company is to improve their supply chain and reduce the costs were still exists space of maneuver. In the recent business world a company no longer acts as an independent piece, the company needs to improve in a more efficient way so it will be possible to adapt to the rapid and constant changing markets. A CEO should have has a strategy the focus on the core competence of a company and creating and managing effectively the supply chain in order to succeed in the market. The business world is getting harder and harder as well as unpredictable, a good word to describe the actual market is instability and the companies need to increase the method and strategy to respond to this instability. The product value is a whole, since the moment he leaves the company all along the supply chain and until he reaches the final costumer. CEOs need to focus the best practices of their supply chain in order to reduce costs and create differentiation in a way that the company can