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Stewart Lake State Park
Business Plan

(Sample)



























Stewart Lake State Park Business Plan

(Sample)








Submitted to:

Department of Natural Resources
Division of Parks and Recreation
Office of the Director

Prepared for the Director by:

Stewart Lake State Park Superintendent

and

Division of Parks and RecreationBudget Officer
Division of State Parks and Recreation





Acronyms and Abbreviations



CY calendar year

hp horsepower

IRR internal rate of return

NPV net present value

OHV off-highway vehicle

PV present value

ROI return on investment

RV recreational vehicle

Table of Contents
Page

Executive Summary/Introduction 1
Mission, Vision, Values, and Objectives 1Mission 1
Vision 1
Values 1
Objectives 1
Park Description and Strengths, Weaknesses, Opportunities, and Threats 2
Description 2
Strengths, Weaknesses, Opportunities, and Threats 5
Summary 7
Market Analysis 7
Demographics 7
User Characteristics 7
Market Trends 9
Market Needs/Demands 9
Financial Analysis 11
Strategies, Work Plan, and MilestonesSummary 11
Financial Improvements 11
Success Monitoring 13


Tables

Table Page

1 Stewart Lake State Park facilities and services 3
2 Personnel plan 4
3 Stewart Lake State Park partners 5
4 Strengths, weaknesses, opportunities, and threats 6
5 Summary of demographic information 7
6 Stewart Lake State Park 8
7Stewart Lake State Park market trends 10
8 Strategies, work plans, and milestones 12
9 Financial summary of proposed plan 13
10 Comparison of current and proposed plan 14
11 Summary of annual funding sources 14
12 Summary of annual expenses 15
13 Performance measures 15


Figures

Figure Page

1 Map of Stewart Lake StatePark. 2


Attachment A Examples of project evaluations
CD/DVD with business plan template


Executive Summary/Introduction


The purpose of the business plan is to assist park management and staff at Stewart Lake State Park in making decisions regarding the management, operation, and development of park resources. This plan focuses on the financial impacts of management decisions.Information from this document will be used to inform State park management and State legislators of financial impacts at Stewart Lake State Park.



Mission, Vision, Values, and Objectives


The mission, vision, values, and objectives of Stewart Lake State Park are as follows:



Mission


Enhance the quality of life through outdoor recreation, leisure, and educational experiences.Vision


Provide quality outdoor recreational experiences through camping, boating, fishing, biking, hiking, and off-highway vehicle (OHV) trails.



Values


Value meeting customer needs; innovation; clean and well-maintained facilities; preservation of natural surroundings and resources; affordable, safe, and accessible recreational activities.



Objectives


1. Increaseovernight camping revenue (number of visitors and nights
stayed)


2. Increase day-use revenues and visitation


3. Increase fishing activities and revenues


Park Description and Strengths, Weaknesses, Opportunities, and Threats



Description


Stewart Lake State Park was established in 1972, 2 years after the Bureau of Reclamation (Reclamation) built the reservoir aspart of the Strawberry-Duchesne River Project. The reservoir is located off of Highway 40, next to the city of Duchesne (population 5,000), 1½ hours east of Salt Lake City and 6 hours from Denver, Colorado. Highway 40 is a main corridor from Denver to Salt Lake City. The reservoir has over 23 miles of sandy shoreline and rests at approximately 5700 feet above sea level. Many of its...
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