Abstract inter

ABSTRACT

The purpose of this research is to show about the history of Ambev and a few facts related with the economics views, accounting and organizational behavior. It will have analysis about the market share and the decisions related, some legal procedures about the companies fusion and which are the positive and negative points about it. It will also have some information about the employees, how they feel about the company’s fusion which are their motivations, how they communicate, how works the political power, decision power and others.

Ambev is one of the biggest companies working with drinks in the world. It is one of the biggest examples of successful companies’ fusion. Before they join the forces they were only a company that produced beers called Brahma. So the idea came in 1999 when Brahma and Antarctica decided to join both companies.

This junction opened the drinks market for another companies making the competition which helped to reduce the prices and increase the quality of the products. They also had many incentives to innovate and they duplicated the number of people working in the company.

Actually Ambev has around 26.000 people working just in Brazil. In the total they have more than 6 million people working in all the areas, including the international offices in EUA, Europe, China and Russia.

This project has been done by examining many articles and researches about the history of the junction between many companies that are part of Ambev today.

Upon examination of these events, it becomes clear that the fusion of those many companies that today are part of Ambev where extremely necessary for the drinking market. This has also changed the way that the company works and its commercial numbers.

To sum up, everything in the actual results inside of Ambev are consequences of their past decisions such as the fusion. The profit wouldn´t be the same, the market, the price and the quality of the products existing wouldn’t be