Go to market strategy

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Developing an innovative go-to-market strategy

An Innovation Catalyst™ Seminar
Prepared and Presented by
Marcus Tarrant Managing Director Mission HQ Pty. Ltd. ATF the Innovate Trust

Innovation Catalyst™ Seminar

Seminar Agenda
Agenda Item
Introduction Where Does the Go-To-Market Process fit?

Time
10 mins 10 mins

A framework to assist in selecting the ideal go-to market strategy Facilitated discussion/Questions Conclusion

40 mins 20 Mins 5 Mins

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© Mission HQ Pty. Ltd. All Rights Reserved

Innovation Catalyst™ Seminar

Quote

There are three kinds of companies, those that make new things happen, those that watch new things happen, and those that wonder what happened

Anonymous

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© Mission HQ Pty. Ltd. All Rights Reserved

Innovation Catalyst™ Seminar

About Mission HQ Pty. Ltd.

Some recent past clients of Mission HQ and the team:

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© Mission HQ Pty. Ltd. All Rights Reserved

Innovation Catalyst™ Seminar

Why does a Go-To-Market Strategy Matter?

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© Mission HQ Pty. Ltd. All Rights Reserved

Innovation Catalyst™ Seminar

The future of your organisation depends on it
• Reduce time to market • Reduce cost associated with failed go-to-market attempts • Reduce reputation risk • Reduce risk of product success • Increase ability to adapt quickly • Ensure regulatory compliance • Enhance customer experience • Manage innovation adoption issues

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© Mission HQ Pty. Ltd. All Rights Reserved

Innovation Catalyst™ Seminar

But why today more than ever?
Channels to market more complex than ever Access to channels more competitive than ever Path to market is now not always clear Business demand for quick results means choosing the wrong path to market can mean premature death of a great product or service • More regulation and compliance • Many channels to market for innovative products have the potential to cause channel conflict with existing products. • • • •

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© Mission HQ Pty. Ltd. All

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