Brand your way out

BRAND YOUR WAY OUT OF EXTINCTION!

Having been on a six-month city-to-city journey had tired me immensely. I definitely needed time away from airplanes, hotels, traffic, skyscrapers, noise, pollution, and all the other hassles city life repeatedly places in front of you. While in Buenos Aires, Argentina, I decided to take some time off from my project and just head nowhere, with no schedule, map, or place to be or see the next morning… As I sat on the bus I spotted a native-looking young man, looking very worried, carrying a paper bag like his life depended on it. I gave him some time to get comfortable with the journey (I knew the bus wouldn’t stop for the first three hours), but my curiosity was building up and I had to go satisfy it.
Tattu, that was his name, was on the bus going back to his village carrying medicine for his mother and sister. A disease that was spreading around the village had struck the women, and their traditional medicines weren’t being able to treat it. They were an extremely closed community and Tattu had to run away in order to get the medicine. Their situation was so severe that he had to hitchhike his way to a small town, steel the medicine and beg for cash for the bus ticket to go back.
I knew that donating money was not an option. I was intrigued by the situation and wanted to find a way to help Tattu’s community.
I asked him to tell me everything about his village so I could think of some possible way to help them. As he spoke, I realized that they had an enormous potential. They just didn’t know how to use it… Tattu told me they had a water supply as well as they grew their own vegetables, fruits and, cereals (usually in a larger quantity than what they needed). They were settled in a very large area where they had never struggled for survival for centuries, and most of all, they had a lot of men sitting around desperate to find a way to treat their slow-dying mothers, wives, and daughters. When Tattu finished talking, I was