A crise no sistema Cantareira

A CRISE NO SISTEMA CANTAREIRA Administrao Estratgica I Prof. Edson Rodrigues 15ADMA Graciele Nobrega da Silva, RA 112178 Joisciane dos Santos Sousa, RA 112356 Mayumi Hino, RA Sumrio TOC o 1-3 h z u HYPERLINK l _Toc397602402 1. Introduo PAGEREF _Toc397602402 h 5 HYPERLINK l _Toc397602403 2. Justificativa PAGEREF _Toc397602403 h 6 HYPERLINK l _Toc397602404 3. Objetivo Geral PAGEREF _Toc397602404 h 7 HYPERLINK l _Toc397602408 4. Anlise de Ambientes PAGEREF _Toc397602408 h 8 HYPERLINK l _Toc397602409 4.1. Ambiente Externo PAGEREF _Toc397602409 h 8 HYPERLINK l _Toc397602412 4.2. Ambiente Operacional PAGEREF _Toc397602412 h 8 HYPERLINK l _Toc397602416 4.3. Ambiente Interno PAGEREF _Toc397602416 h 9 HYPERLINK l _Toc397602418 5. Anlise Swote PAGEREF _Toc397602418 h 9 HYPERLINK l _Toc397602419 6. Planejamento Estratgico PAGEREF _Toc397602419 h 9 HYPERLINK l _Toc397602420 6.1. A misso da Empresa PAGEREF _Toc397602420 h 9 HYPERLINK l _Toc397602421 6.2. A Viso da Empresa PAGEREF _Toc397602421 h 9 HYPERLINK l _Toc397602423 6.3. Os Valores a Segurana dos Clientes PAGEREF _Toc397602423 h 9 HYPERLINK l _Toc397602424 6.4. A Satisfao dos Clientes PAGEREF _Toc397602424 h 10 HYPERLINK l _Toc397602425 6.5. A valorizao dos Colaboradores PAGEREF _Toc397602425 h 10 HYPERLINK l _Toc397602426 6.6. A Responsabilidade com a Sociedade PAGEREF _Toc397602426 h 14 HYPERLINK l _Toc397602427 6.7. Os Objetivos a Longo e Curto Prazo PAGEREF _Toc397602427 h 15 HYPERLINK l _Toc397602428 6.8. Crescimento e Posicionamento no Mercado a Longo e Curto Prazo PAGEREF _Toc397602428 h 16 HYPERLINK l _Toc397602429 6.9. Formulao de Estratgia do Geral, do Negcio e Funcional PAGEREF _Toc397602429 h 17 HYPERLINK l _Toc397602432 6.10. Estrutura da Organizao PAGEREF _Toc397602432 h 17 HYPERLINK l _Toc397602433 6.11. Proposta de Reduo de Custos PAGEREF _Toc397602433 h 18 HYPERLINK l _Toc397602436 6.12. Propostas de Atividade de Melhoria PAGEREF _Toc397602436 h 18 HYPERLINK