Trabalhos

Escola Profissional CIOR

Técnico de Instalações Eléctricas_IE12

Modulo 7- Os Jovens e o Consumo

Nome: Alexandre Manuel da Costa Raposo Nº1171

Professor(a): Augusta Salgado

V.N. Famalicão – Janeiro de 2012

Index

Introduction 1 Adidas 2 Conclusion 4

Introduction

This work is about the Adidas brand, slogan, logo and brand target audience, product features, description and history of the opinion of the brand, advertising techniques used by the brand.

1
Adidas
Adidas is German sports equipment, considered one of the largest in the world.
Adidas manufactures various materials for various sports such as basketball, soccer, tennis, soccer etc..
Manufactures materials like sports equipment, and not only, also manufactures apparel for use in day to day, such as watches, shoes, T-shirts, all most used by young people.
The target audience of Adidas is undoubtedly the young athletes as well.

Slogan: “Adidas is all in”

Brand Logos:

2
Advertising Techniques

The marketing strategy of adidas brand is very dependent on the sponsorship of events like the Olympics, World Cup Soccer (where the company paid about 30 million euros to be an official sponsor), sports federations and individual athletes. The German company spends an average of more than 500 million in marketing, most of it in sponsorship, but also in advertising and other communications. Names such as Beckenbauer and Zidane became legends adidas, helping the brand to become what it is today.
In football, the FIFA Adidas sponsors and provides material for major football clubs such as:
- Lyon,
-AC Milan,
-Real Madrid,
-Bayern Munich,
-Chelsea,
-Liverpool,
-Benfica,
-etc. It also sponsors many famous players such as:
- Beckham,
- Lampard,
-David Villa,
-Xavi,
-Casillas,
-Nani,
-Kaka,
- Messi,
-Zidane,
-among many others.
3

Conclusion

This work concluded that the Adidas brand is known worldwide, spends too much money on advertising, sponsoring