Modernidade

OH MY GOD WHAT HAPPENED AND WHAT
SHOULD I DO?

INNOVATIVE THUNDER

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Hey!
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www.InnovativeThunder.com

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IS FOR EVERYONE

THIS BOOK sdfdsf sdfdsf

TO MOVE INTO
AWESOMENESS.
THE DIGITAL ERA OF

WHO WANTS

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YEAH.

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“You watch TV, you read magazines, but you hang out online. In Digital Media the consumer becomes a user. ...

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OH MY GOD WHAT HAPPENED? 1969 - 2010 WHAT SHOULD I DO? GOOD TO KNOW FOR YOURSELF: Digital is not a job for specialists anymore. Lose the New Media Phobia. Make the generational change in your head. Live the media. Make a Techi friend. GOOD TO KNOW IN GENERAL: Interactive doesn’t mean it’s digital. Integrate. Don’t interrupt. Having a blog is not enough. “If an idea doesn’t work online, it’s not a good idea.” Every campaign is a global campaign. Focus on the individual. The Social Filter. Lies have long Tweets. It doesn’t cost anything to listen. Add meaning, not media. Own the media. 59 61 63 65 67 69 71 73 75 77 79 8 47 49 51 53 55 15 43

... And that is where advertising ends to be just advertising. Now the solution can be a real advantage to the people. ...

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GOOD TO KNOW ABOUT TECHNOLOGY: Using an innovative technology doesn’t make an innovative idea. Technology has to serve the people. Technology is deployed right, when it’s invisible. “Things are only impossible until they are not.” GOOD TO KNOW FOR YOUR IDEAS: Focus on one. The three types of integrated campaigns. Viral is not YouTube. Don’t plan to be viral. Plan to be awesome. The Viral Test. Do it for real. The