Metodologic

Chapter1.
Business Research Defined. Business research is the application of the scientific method in searching for the truth about business phenomena. The process includes: * Idea and theory development. * Problem definition * Searching for and collecting data. * Analyzing data. * Communicating the finding their implications. This definition suggests that business research information is: * Not intuitive or haphazardly gathered. * Accurate and objective. * Relevant to all aspects of the business * Limited by one’s definition of business. Not-for-profit organizations and governmental agencies can use research in much the same way as managers in for-profit organizations.
Applied and Basic Business Research. Applied business research. * Conducted to address a specific business decision for a specific firm or organization. Basic business research (pure research) * Conducted without of a specific organization. * Attempts to expand the limits of knowledge in general. * Not aimed at solving a pragmatic problem.
The Scientific Metheod. The way researchs go about using knowledge and evidence to rech objective conclusions about the real worl. Managerial Value of Business Research. * Product-Oriented Firm.
Prioritizes design, trendiness or technical * Production-Oriented Firm.
Prioritizes efficiency and effectiveness of the production. * Marketing-Oriented Firm.
Focuses on how the firm provides value to customers.

When is Business Research Needed: The determination of the need for research center on: * Time constraints. * The availability of data. * The nature of the decision to be made. * Benefits versus costs (the calue of the research information in relation to costs)

Business Research in the 21st Century.

* Commuination Technology.
Always “connected” : time, place, and distance are irrelevant.
Decreases in information