Adimistrador

UNIVERSIDADE DO VALE DO RIO DOS SINOS Gestão da Produção Industrial Atividade acadêmica: Inglês para Gestão da Produção Industrial I Professora: Elisa Marchioro Stumpf Aula 7 – estratégias de leitura, vocabulário e referência pronominal 1) O que você sabe sobre a General Motors? Faça uma lista de ideias com seu colega e discuta com a turma.

Guru - Alfred Sloan
Jan 30th 2009
1 2 2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Alfred Sloan (1875-1966) was not only the most original CEO and organisational thinker of the 20th century, but he was also clever enough to set his record down in a book that has become a management classic: “My Years with General Motors”, written with the help of John McDonald, an editor from Fortune magazine, and a rising young historian called Alfred Chandler. Sloan studied electrical engineering at MIT before joining a small company that manufactured ball bearings. By the age of 24, at the dawn of the 20th century, he was already president of the company and steering it towards making anti-friction bearings for the fledgling market for automobiles. Four years later the company, which had been close to bankruptcy, was making profits of $60m. Sloan was soon in close touch with many of the pioneers of the car industry, men such as Henry Ford and William Durant. Before long his ball-bearing business became part of General Motors, and in 1923 (in the midst of a dire slump in the car industry) Sloan became president of GM. It was there that his reputation was made. He reorganised the company in a way that became the template for virtually every corporate entity for the rest of the century. He divided the company into separate autonomous divisions that were subject only to financial and policy controls from a small central staff. This “federal decentralisation”, as he called it, is said to have taken only a month to set up, but its results were enduring and dramatic. Within six years the company