Red-box strategy in the movie rental industry

competitiveness, comparing with retailers. Second, company continue to increase (strategically) kiosk locations based on data showing consumer need and increased sales and Use innovative in store monitor display advertisement where applicable to highlight its new DVD releases with strong titles for rent. Third, they are trying to Expansion into additional foreign country markets more than the three countries (United States, Puerto Rico and United Kingdom). Competitive Environment Analysis Redbox competes in a quickly evolving and highly competitive industry. Redbox‟s competitive differentiation is that it offers consumers convenient, quick and hassle free access to affordable movies. When compared to Redbox‟s nearest competitors, Blockbuster and Netflix, Redbox offers greater access with more physical locations combined with the lowest entry price available to rent a DVD or Blu-Ray in the marketplace. It is important to note that while Blockbuster, Netflix, and Redbox represent the major market share holders, the movie industry is saturated with not only direct competitors to Redbox, but also competition from various new entrants, substitute competitors, and even suppliers. However, as Coinstar’s Chief operating officer said, Redbox’s growth is not dependent upon a flat or growing in DVD rental market. The company is able to grow in a stagnating market by simply getting many DVD rental outlet customers to patronize a Redbox kiosk……

for managing reputation of brands, products and services in collaborative Internet, as a form for evaluating its contribution potential to the process of technological innovation management. The construction of the instrument resulted in five steps: scoping; sources identification; quantitative assessment of reputation; qualitative assessment of reputation and technological innovation planning support. Methodologically, the work started with a theoretical base review, advanced to…

As a perspective for the future, it is expected the completion of the sale of the project and subsequent analysis of the results in order of continuity of the event, with opening possibilities for realization of larger editions of the event, coming up within 03 years with the event becoming a reference among events that deal with the theme. Key-words: 1. Festival. 2. Creative Economy. 3. Culture. 4. Sustainability. Lista de Quadros Quadro 1 Sustentabilidade sob diferentes aspectos…

humana. E, uma vez que a comunicação é o meio pelo qual os seres humanos encontram significado comum e partilham o mundo por eles criado, transformar todas as formas de comunicações digitais em commodity é um processo paralelo à transformar em commodity muitos relacionamentos que compõem a experiência vivida - a vida cultural - do indivíduo e da comunidade. Depois de milhares de anos de existência em um âmbito semi-independente, às vezes tocado pelo mercado, mas nunca absorvido por ele,…

do livro “The Big Switch: rewiring the World, from Edison to Google”, que diz “We don’t have to wait until 2020 for this shift. It’s already happened. The browser (a cloud interface) is already by far the most possible PC application, and cloud services like Facebook are the most popular computing services, whether accessed by PCs, netbooks, or smartphones. For consumers, the cloud revolution has already happened”. Sim, é verdade. Muita gente já usa cloud computing. Basta ver os…