Tratamento de informação humana

HUMAN inFORMATION
“Human information” makes up about 90 percent of all data and includes emails, audio, video, social networking, blogs, call center conversations, machine-generated sensor data, and more. It grows at a breathtaking rate: 62 percent compound annual growth rate (CAGR). This is the future of information computing and it represents a fundamental shift in the way people and businesses interact with information.

• Unstructured data represents 90 percent of all information but structured information is growing at 22 percent CAGR
• Unstructured information is growing at 62 percent CAGR
Beyond its sheer size, unstructured information is where all the interesting, differentiating, and vital things happen. When processing information looking to uncover a crime, investigators look for incriminating emails. When trying to understand their customer base, marketers look for information on their customers. But, unfortunately, customers don’t send you databases; they tweet or blog. And this is only becoming more complicated with the explosion of social media activity.
The example of video information is a vivid one. Outside the enterprise, the volume of consumer content creation and consumption has increased significantly over the last five years. Simply looking at the data from popular websites shows that the rate at which data is created and consumed is also increasing. For instance, since YouTube was founded at the beginning of 2005, the rate of data used and consumed on the site has grown rapidly. Consider the following:
• Users upload 35 hours of video every minute
• Videos on YouTube were viewed 2 billion times per day, 20 times more than in 2006
• In the last four years, video uploads have seen an eight-fold increase
• Unstructured data will grow to over 35 Zettabytes by 2020
Growth in video use on YouTube is not an isolated case, as Apple’s iTunes and
Facebook have also shown increased use relating to music and photos.