Corporate management and business environment
Group II – 2013
Toyota Overview Toyota is a Japanese motor corporation, with recorded consolidated sales of around 2 billion US dollars every year, and they are the third world's largest automaker. Their employees are over 30,000 people and there are total 507 subsidiary companies. Toyota was established in 1937 in Japan by Kiichiro Toyoda. Since then Toyoda family as a founding family is the core of the Toyota group companies. In 1957, Toyota Motor Sales (Toyota USA) established. After 20 year, they achieved 20 million units’ domestic sales and 10 million units in total exports in 1979 and then they achieved 100 million units total domestic production of cars in 1999. In 2008, finally Toyota's sales surpassed General Motors, making Toyota number one in the world.
Their mission statement is “To sustain sustainable growth by providing the best customer experience and dealer support.” Which means that customer satisfaction is the driving force for Toyota, and also continuous improvement of technology, products and services.
This figure is the ratio of sales of Toyota. Japan 25%, North America 32%, Europe 14%, Asia 11% and others 18%. As figure represents, 75% of sales have been became overseas sales. They have established factories and offices around the world.
Tangible internal resources When we talk about Toyota, first thing that comes up would be its outstanding technology. At the same time, there is a remarkable for their aggressive strategy.
Cutting-edge Technology Toyota Production System (TPS) is one of the superior technologies. By developing a system, they were able to improve the efficiency of making the production. The main pillar of which is the reduction of 7 wasted time, Over-Production