Tesco group
5997 palavras
24 páginas
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THE DEVELOPMENT OF AN EXTERNAL STRATEGIC MANAGEMENT AUDIT REPORT ON NEW ZEALAND
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Prepared for:
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MASTERS OF BUSINESS ADMINISTRATION
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INTERNATIONAL BUSINESS ASSESSMENT
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------------------------------------------------- ANTHONY FITZGERALD 2126597
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SINEAD KILGARRIFF 2125176
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KAREN O’GORMAN 2123634
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SOFIE VAN ACKER 2126694
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Executive Summary
This report was commissioned to examine the possibility of Tesco expanding into the New Zealand Market. The research draws attention to the fact that New Zealand is arguably a ‘cosy duopoly’ with two major grocery retailers competing for what can be consider a very small market share. The larger of the two being ‘Foodstuff’ and Australian owned company holding onto a 57% market share with New Zealand owned Progressive Enterprise strongly competing with a market share of 40%. The size of the grocery market in New Zealand is NZ$12.7 billion (USD$8.89)
Retail growth is expected over the short term however slowly, improving year on year. As the