Páginas: 67 (16685 palavras) Publicado: 15 de maio de 2012
E-Marketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved

By Paul Borgese & Matthew Capala TABLE OF CONTENT:

1. Introduction 2. Following a Viable Business Model TheBrochure Model The E-Commerce Model The Subscription Model The Advertising Model The Affiliate Model 3. Checking Out Your Competition 4. Automating Your Site Website Design and Hosting Basics of Site Content and Copywriting Shopping Cart Solutions Autoresponders Digital Salespeople Landing Page Optimization 5. Reaching Out to Your Prospects Online Public Relations Email Newsletters Pay-Per-Click(PPC) Advertising Offline Promotions Free Online Tools that Will Make your Life Easier 6. Glossary of SEO and Online Marketing Terminology Bonus Free Chapter 7. Choosing Corporate Structure for your E-Business

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E-Marketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights


So you want to start an online business? Well, it can be very exciting – and often, overwhelming. E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your odds of success when building and operating your online business. It’s a combination of a detailedchecklist and step-by-step guide along with product and service suggestions that will help you avoid the pitfalls and leverage the tools that will speed you to online success. Following is a brief overview of the most common business preparation, planning and execution steps that you’ll learn as you go through E-Marketing-In-A-Box.   Determining your online e-business model; Conducting a competitiveanalysis to discover opportunities on the Web and competitive landscape; Focusing on a profitable niche and identifying targeted market segments; Crafting an Internet marketing strategy; Getting training you need to become self-sufficient in online marketing operations; Getting effective domain for your business; Choosing Web site publishing tools; Designing effective site navigation and structure;Selecting the best look-and-feel for your site; Writing effective online copy; 3
E-Marketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved

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Automating your site with autoresponders, email newsletters, and an effective shopping cart; Deciding themarketing tactics you should use to drive low-cost, targeted traffic to your site, such as search engine optimization, pay-per-click advertising, email campaigns, lead generation tactics, and online public relations.; Developing traditional marketing materials to promote your Web site offline; Optimizing your landing pages to maximize conversion so that all the time, money and effort you spend in sendingtraffic to your site is not wasted; Maximizing your effectiveness with free online marketing tools; and, Keeping ahead of your competitors by keeping up with online marketing trends through the books and other publications that we suggest.

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The number one stumbling block to online success that we find as we speak around the world is that people don’t know how to get started.And if they have started, they don’t know what to do next. Well, it’s our job in the rest of this book to eliminate that excuse. We are going to make it as easy as possible to get up and running – and making as much money as possible in the shortest amount of time with the least amount of effort. So let’s get started…

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