Seguros

GESTAO OPERACONAL E FINANCEIRA DE UMA SEGURADORA CAPITAL DE RISCO E ACORDO DA BASILIA II Prof. Caren Carillo Enzo Borges Geraldo Lopes da Silva Junior Ivaldo Csar da Silva Marisa Harumi Higa Silva Paulo Roberto Pereira Vanessa Chinocca WORKSITE MARKETING (Affinity) Banco Bradesco ndice de contedo TOC o 1-3 h z u HYPERLINK l _Toc265736906 1 Introduo PAGEREF _Toc265736906 h 3 HYPERLINK l _Toc265736907 2 Descries da Empresa PAGEREF _Toc265736907 h 4 HYPERLINK l _Toc265736908 3 Descries do Pacote de Seguros PAGEREF _Toc265736908 h 5 HYPERLINK l _Toc265736909 3.1. VIDA - Coberturas PAGEREF _Toc265736909 h 5 HYPERLINK l _Toc265736910 3.2. VIDA - Assistncias PAGEREF _Toc265736910 h 5 HYPERLINK l _Toc265736911 3.2.1. Assistncia Funeral PAGEREF _Toc265736911 h 5 HYPERLINK l _Toc265736912 3.2.2. Assistncia Viagem PAGEREF _Toc265736912 h 6 HYPERLINK l _Toc265736913 3.3. RESIDNCIA - Coberturas PAGEREF _Toc265736913 h 7 HYPERLINK l _Toc265736914 3.4. RESIDNCIA - Assistncias PAGEREF _Toc265736914 h 7 HYPERLINK l _Toc265736915 3.5. RELGIO DE LUXO - Cobertura PAGEREF _Toc265736915 h 8 HYPERLINK l _Toc265736916 3.6. RELGIO DE LUXO - Assistncias PAGEREF _Toc265736916 h 9 HYPERLINK l _Toc265736917 3.7. AUTOMVEL - Assistncias PAGEREF _Toc265736917 h 9 HYPERLINK l _Toc265736918 4 Quadro dos Pacotes de Seguros PAGEREF _Toc265736918 h 10 HYPERLINK l _Toc265736919 4.1 Coberturas PAGEREF _Toc265736919 h 10 HYPERLINK l _Toc265736920 4.2 Assistncias PAGEREF _Toc265736920 h 10 HYPERLINK l _Toc265736921 4.3 Custos PAGEREF _Toc265736921 h 14 HYPERLINK l _Toc265736922 5 Descrio das Estratgias de Comercializao PAGEREF _Toc265736922 h 15 HYPERLINK l _Toc265736923 6 Apresentao dos clculos de Payback, VPL, TIR e IL para os trs tipos de planos. PAGEREF _Toc265736923 h 16 HYPERLINK l _Toc265736924 6.1 - Plano Master PAGEREF _Toc265736924 h 16 HYPERLINK l _Toc265736925 6.1.1 Anlise dos Resultados Obtidos PAGEREF _Toc265736925 h 16 HYPERLINK l