Marketing

Welcome
To
Marketing in a Dynamic World

S༅

Getting Acquainted – Victor Centeno
—༉ Academic

Business Management at ISCEF.
Professional courses at INSEAD and the Chicago University

—༉ Professional
—༉ Career on the fast moving consumer goods industry since 1972
—༉ Marketing and General Manager Positions in Unilever, Johnson Wax, Johnson &

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—༉
—༉

Johnson, Backer Spielvogel Bates and Diageo in Portugal and abroad.
—༉ Until 2005, President of Diageo Portugal and Europe Regional Director for Diageo.
Founding partner of Task, a business improvement company established since 2005.
President and founding partner of Anebe, the Portuguese spirit companies association
President and founding member of Apan, the Portuguese advertising association.
Lectured at the Universidade Nova de Lisboa, Faculdade de Economia, Departamento de Gestão 1993-96

Getting Acquainted
You!
 Seat next to three colleagues of yours.
 Take 3m to introduce to each other.
 Introduce to the class one of your colleagues:
 Start with number and academic background
 Tell us something surprising and unique about him/her

Thank you for using your
Name Cards

Ways of Working

—༉ Punctuality
—༉ Stimulation of “in class” discussion
—༉ 2 consecutive 1h 20m sessions
Marketing simulation play
—༉ Case discussions
—༉
—༉

Lectures and topics’ debates

—༉ Kotler – Marketing Management
—༉ Kellog on Marketing
—༉ Selected readings

Ways of Working

 Grader

Margarida Nunes [e-mail]  Working together
 Office hours

Tuesdays, 12:30 to 13:30.
Gab 129

Course Goals
Have an impact on you
 At the professional level
 At a personal level by providing a different way of:
 Thinking about marketing
 Questioning yourself, and
 Working with people that surround you.

 Fundamentally, I hope you end up thoroughly enjoying marketing.

Specifically

You will develop the capacity to: