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BESTGLOBAL
BRANDS
2011
Defining “Brand”
–
World Changing Brands
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Top Trends
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The 100 Most Valuable
Brands
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Brand Sector Overviews
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Brand Strength
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Best GloBal Brands 2011 by Interbrand
www.BestGlobalBrands.com
TABLE OF
CONTENTS
BEST GLOBAL BRANDS 2011
02-03
16-43
living up to the true definition of brand isn’t easy, but it is possible.
rankings and brand profiles for the top 100 Brands of 2011.
Defining "BranD"
BeST gLOBaL BranDS 2011
04-09
WOrLD CHanging
BranDS
Meet the four brands that made their boldest ideas a reality in 2011.
44-65
SeCTOr
OVerVieWS
Industry insights from our experts.
10-15
66-67
CriTeria anD
MeTHODOLOgY
We look at the ongoing investment and management of brands as business assets.
68-69
BranD
STrengTH
our 10 Brand strength Components.
70
TOP TrenDS
Of 2011
aBOUT inTerBranD rebels, partners, and human-like machines.
How brands stayed ahead in 2011.
Contributors and contact information.
1
Best GloBal Brands 2011 by Interbrand
2
Best GloBal Brands 2011 by Interbrand
DEFiNiNG
"BRAND"
By JEz FRAmpTON
Brand:
n. a living business asset
We are living in uncertain times; the economy remains in flux, civilians are taking to the streets in protest and seeking political change, natural disasters abound. all in all, it seems as though the tough times aren’t over yet.
from brands, and as such, brand owners must become more sensitive to their needs and desires to ultimately evolve the brand experience across the whole organization. these trends demand significant change in management structures and decision making for large, traditional, organizations, of which there are many in our top 100.
For brands, the ups and downs of today’s world make an already competitive marketplace all the more complex. Brands increasingly need to be quick and nimble—flexing to stay one step ahead of the change happening all