Linkedin

Introdução * In June 2008, 1,5 year after becoming CEO, Dan Nye announced that a new funding round had given the company 1 bi valuation. As a result, Nye now had ample resources to put toward accelerating his company’s already phenomenal growth.
Online Network Communities * Social Network Service (SNS): Online community that allowed users to construct a profile, to create a personal network that consisted of other users of SNS. They were mostly free. Some of them had Premiums memberships which were charged.
Professional Networks * Professional Network Service (PNS): A PNS built around business rather than personal relationship. There are types of medias, like magazines, to mass public and business public, so, it would work similarly to web 2.0.

LinkedIn

* It was created in 2002 by Hoffman and a few colleagues. It received investments by angel investors and venture firms. In 2008 LinkedIn was the largest PNS in the world. * Outlook: “It´s a productivity tool used for professional people search, reference checking, recruiting, finding experts and getting expert advice and work group collaboration. * LinkedIn is where you present your professional self on the internet, without being promotional or solicit. * Separate professional and personal life. * There is no fake profile. * LinkedIn’s original core service involved enabling to conduct internet-based networking. * A Key service that LinkedIn provided to user was the ability to find, and potentially contact, any other member. * In contrast to others SNS, LinkedIn decided to keep its site relatively simple and its user interface largely free of nonprofessional information. * Features : * Request (you can either accept or deny a request) * Professional-looking head picture * News feed * Customizable modules * Status * Company Groups * Mobile Internet Service

* Business Model: * Break-even point: