Industria de chocolate no mexico

THE CONFECTIONERY MARKET IN MEXICO
A market survey for US exporters

A report prepared for

The U.S. Confectionery Industry Export Program
September 2001
Prepared by:
Promar International

THE CONFECTIONERY MARKET IN MEXICO
A report prepared for
The U.S. Confectionery Industry Export Program

CONTENTS
MEXICO MAPS
EXECUTIVE SUMMARY

I

INTRODUCTION

i

SECTION 1:
1.1

1.2

1.3

1.4
SECTION 2:
2.1
2.2
2.3

2.4

THE CONFECTIONERY MARKET IN MEXICO TODAY
Domestic market overview
1.1.1 Market segmentation
1.1.2 Key confectionery players
1.1.3 Seasonality
1.1.4 Trends
Confectionery trade
1.2.1 The trade situation
1.2.2 Major types and brands of imported confectionery
Consumption
1.3.1 Demographic profiles
1.3.2 Seasonality
Key trends – Confectionery market
DISTRIBUTION CHANNELS
Distribution overview
Domestic production
Imports
2.3.1 Ports of entry for imports
2.3.2 Transportation options
Wholesaling - Role and key players
2.4.1 Specific product wholesalers
2.4.2 Abarroteros, the other wholesalers
2.4.3 Central de abastos

ii

1
1
2
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7
8
8
9
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18
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21
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24
24
25
25
25

2.5

2.6
2.7
SECTION 3:

Retail
2.5.1 Mexico’ key supermarket chains s 2.5.2 Supplying supermarkets
2.5.3 Warehouse clubs
2.5.4 Convenience stores
2.5.5 Department stores
2.5.6 Independent/fragmented retailing
2.5.7 Government stores
2.5.8 Types of product promotions used
Main consumer markets
Trends - Distribution
CONCLUSIONS AND RECOMMENDATIONS

26
26
28
29
30
30
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31
31
32
36
37

APPENDIX I: MARKET ENTRY DETAILS FOR US EXPORTERS

41

APPENDIX II: CONTACT LIST

43

APPENDIX III: DETAILS ON THE LARGEST RETAIL CHAINS

50

iii

MEXICO MAPS

Source: http://www.maps-mexico.com

THE CONFECTIONERY MARKET IN MEXICO
Executive summary

EXECUTIVE SUMMARY
Mexico has been a market of growing importance to US confectionery exporters in recent years.