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Stewart Lake State Park
Business Plan

(Sample)

Stewart Lake State Park Business Plan

(Sample)

Submitted to:

Department of Natural Resources
Division of Parks and Recreation
Office of the Director

Prepared for the Director by:

Stewart Lake State Park Superintendent

and

Division of Parks and Recreation Budget Officer
Division of State Parks and Recreation

Acronyms and Abbreviations

CY calendar year

hp horsepower

IRR internal rate of return

NPV net present value

OHV off-highway vehicle

PV present value

ROI return on investment

RV recreational vehicle

Table of Contents
Page

Executive Summary/Introduction 1
Mission, Vision, Values, and Objectives 1 Mission 1 Vision 1 Values 1 Objectives 1
Park Description and Strengths, Weaknesses, Opportunities, and Threats 2 Description 2 Strengths, Weaknesses, Opportunities, and Threats 5
Summary 7
Market Analysis 7 Demographics 7 User Characteristics 7 Market Trends 9 Market Needs/Demands 9
Financial Analysis 11 Strategies, Work Plan, and Milestones Summary 11 Financial Improvements 11 Success Monitoring 13

Tables

Table Page

1 Stewart Lake State Park facilities and services 3 2 Personnel plan 4 3 Stewart Lake State Park partners 5 4 Strengths, weaknesses, opportunities, and threats 6 5 Summary of demographic information 7 6 Stewart Lake State Park 8 7 Stewart Lake State Park market trends 10 8 Strategies, work plans, and milestones 12 9 Financial summary of proposed plan 13 10 Comparison of current and proposed plan 14 11 Summary of annual funding sources 14 12 Summary of annual expenses 15 13 Performance measures 15

Figures

Figure Page

1 Map of Stewart Lake State