Dre 2011

Blumenau, March 3, 2011. Cia. Hering (BM&FBOVESPA: HGTX3), one of the largest retail and apparel designers and manufacturers in Brazil, today releases its results for the 4th quarter and for
2010 (4Q10 and 2010). The Company information, except where otherwise indicated, is based on consolidated figures and on thousand Brazilian Reais, in accordance with International Financial
Reporting Standards (IFRS). All comparisons were made in relation to the same period of 2009 (4Q09), except when otherwise specified.

Data on – 12/31/2010
HGTX3: R$ 27.00 per share
Market Capitalization
R$ 4.4 billion
US$ 2.6 billion

Conference Call – 03/04/2010

Cia. Hering ends 2010 with a sales growth of 40.8%,
EBITDA of R$ 276.5 million and an EBITDA margin of
27.3%
The 4Q10 and 2010 results, as well as the comparisons referring to the same period in 2009, are in accordance with the International Financial Reporting
Standards (IFRS), as set forth by CVM Instructions no. 457/07 and 485/10.

Highlights

Portuguese and English: 11:00 a.m. (Brasília time) The live webcast will be available, with the slideshow presentation,at www.ciahering.com.br/ir

Investor Relations
Fabio Hering
CEO

Frederico de Aguiar Oldani
CFO and IRO

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Gross Revenue: increase of 41.6% in 4Q10 and 40.8% in 2010.

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Double-digit gross sales growth in all four Company brands, in the quarter and in the year, with emphasis on Hering: +44.6% in 4Q10 and +44.2% in 2010.

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Same-store sales of the Hering Store chain: +20.8% in 4Q10 and
+24.4% in 2010.

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Tel.:[phone] (Brazil)
Tel.:[phone] (USA)
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Store openings exceed forecast (+10) in the Hering Store chain, which ended the year with 347 stores.

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Net Profit: growth of 101.6% in 4Q10 and 54.2% in 2010, a result of better operational performance and lower tax provision due to investment grants.
Cia. Hering continues to be optimistic in relation to 2011 and