2. Marketing Strategy
The ‘Extended Marketing Mix’
People – Who represents your business You, your customers, art rep, gallery, etc.
Physical Evidence – Your reputation What others say aboutyou and you artwork
Process – How people obtain your product The buying experience you create
Packaging – How is the product presented »
The marketing mix
Also known as the 'Four Ps',this term describes the four key elements that the Art Gallery uses to implement its marketing strategy: Product, Place, Price and Promotion. The Marketing Department advises or makes direct decisionsabout each variable.
The Art Galley of NSW is one of the most popular art museums in Australia, visited by over 1.3 million people annually, the Gallery is far more than just a destinationfor looking at pictures. It’s also a place to enjoy lectures and symposia, films, music and performances, meet friends for a meal or coffee in the cafe or restaurant, or browse in the Gallery Shop.Our range of access programs is aimed at engaging diverse audiences with different needs. And more than 100 000 students visit each year to take part in our engaging and stimulating education programs.Place
The Art Gallery of NSW is an art museum – one of the most popular and significant in Australia. Established in Sydney in the 1870s, they’re the state gallery of New South Wales, part ofCommunities NSW. Modern and contemporary works are displayed in expansive, light-filled spaces, offering stunning views of Sydney and the harbour, while their splendid Grand Courts are home to adistinguished collection of colonial and 19th-century Australian works and European old masters. There are also dedicated galleries celebrating the arts of Asia and Aboriginal and Torres Strait Islander art.Price
Almost everything is free, including:
• entry, which allows you to see the Gallery’s permanent galleries and most temporary exhibitions
• tours of our permanent galleries and exhibitions...
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