Análise de swot

Páginas: 2 (295 palavras) Publicado: 26 de setembro de 2011
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strengths

weaknesses

opportunities

threats

1 criteria examples

2

Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?Technology development and innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics: eg, surprise, major contracts?Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weat�
‚ƒ„…†her, fashion influences?

3 criteriaexamples

4

Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines andpressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?Accreditations, etc?
Processes and systems, etc?
Management cover, succession?

5 criteria examples

6

Political effects?
Legislative effects?
Environmental effects?
IT developments?Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Lossof key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?

criteria examples

Advantages of proposition?
Capabilities?
Competitive advantages?
USP's(unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location andgeographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?...
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