1 criteria examples
Industry or lifestyle trends?Technology development and innovation?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
Tactics: eg, surprise, major contracts?Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
‚ƒ„…†her, fashion influences?
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Own known vulnerabilities?
Timescales, deadlines andpressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
5 criteria examples
IT developments?Competitor intentions - various?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Lossof key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
Advantages of proposition?
USP's(unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?...
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