Administrador

O Filme Amor por Contrato, com Demi Moore e David Duchovny, apresenta ao público de uma forma direta o conceito de Marketing Invisível.

O filme inicia com a mudança da família Jones para um bairro burguês, que na verdade são representantes de vendas de uma empresa que trabalha com o ramo de Marketing Invisível. O objetivo é exibir produtos patrocinados e fazer com que outras pessoas tenham interesse na compra.

Essa empresa de vendas tem o objetivo de criar falsas famílias que utilizam seus produtos para fazer com que os vizinhos tenham interesse em adquiri-los.

Essas famílias são apresentadas como modelos de família perfeita, que internamente não deixam de ter os problemas corriqueiros de famílias reais, mas transmitem somente o lado da conquista para exibi-lo aos outros.

Essa frase resume a ideologia do filme:

“Estamos ocupados em comprar coisas que não precisamos, com o dinheiro que não temos, para agradar pessoas que não gostamos”.
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