E.commerce - marketing plan

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  • Publicado : 16 de maio de 2012
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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by
_________________________ in this marketing plan is confidential; therefore, reader agrees not
to disclose it without the express written permission of _________________________.
It is acknowledged by reader that information to be furnished in this marketing plan is in all
respectsconfidential in nature, other than information which is in the public domain through other
means and that any disclosure or use of same by reader, may cause serious harm or damage to
________________________.
Upon request, this document is to be immediately returned to _________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________Date
This is a marketing plan. It does not imply an offering of securities.

Table Of Contents
1.0

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0

Situation Analysis . . . . . . . . . . .
2.1
Market Summary . . . . . . .
2.1.1 Market Demographics
2.1.2 Market Needs . . . .
2.1.3 Market Trends . . .
2.1.4 Market Growth . . .
2.2
SWOTAnalysis . . . . . . . .
2.2.1 Strengths . . . . .
2.2.2 Weaknesses . . . .
2.2.3 Opportunities . . . .
2.2.4 Threats . . . . . . .
2.3
Competition . . . . . . . . .
2.4
Product Offering . . . . . . .
2.5
Keys to Success . . . . . . . .
2.6
Critical Issues . . . . . . . . .

3.0

Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.1
Mission . . . . ....
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