Zara

Name: Vivian Leite Piccolo
Postgraduate Diploma in Management

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Table of Contents

Introduction................................................................................................................................3
Brief History of Zara..................................................................................................................3
Economic Sector of Operations..................................................................................................3
Products......................................................................................................................................4
Analysis of Financial Activities.................................................................................................6
Nature of Clothes industry including a Profile of Competitors..................................................7
Analysis of Choice of Foreign Markets – Domestic & International.........................................8
Various Environments in which Zara Operates..........................................................................9
Macro Environment Issues.........................................................................................................9
Micro Environment Issues........................................................................................................11
Competitive Intensity...............................................................................................................12
Marketing Infrastructure...........................................................................................................13
Customers Characteristics........................................................................................................13
Competitive Strategies.............................................................................................................14