Urban renewal project

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2012
KATHOLIEKE UNIVERSITEIT LEUVEN
EMU – EUROPEAN MASTERS IN URBANISM
Master of Science in Urbanism and Strategic Planning
Project Development and Management
Taught by Johan Van Reeth
Autor Andrea Voigt Carvalho

[PARTNERSHIPS

IN URBAN RENEWAL PROJECT
TOWARD ENVIRONMENTAL REMEDIATION: THE
CASE OF PRAÇA VICTOR CIVITA – SP, BRAZIL.

]

[CONTENTS]
1 INTRODUCTION
2 LOCATION
3STAGES OF DEVELOPMENT
3.1 Historical context
3.2 Initiation
3.3 Planning and Design
3.4 Execution
3.5 Operation
4 ACTORS
4.1. Public + Private
4.2 Community
5 CONCLUSION
6 BIBLIOGRAPHY

Partnerships in urban renewal project toward environmental
remediation: the case of Praça Victor Civita - SP.
CARVALHO, Andréa Voigt
K.U. Leuven – EMU – Project Development and Management – Prof.Johan Van Reeth
ABSTRACT
The present work aims to do an analysis of the processes and solutions involved in the case of Victor
Civita Square (São Paulo, Brazil), taking in account the stages that constituted the project: initiation,
planning and design, execution and operation. The main objective is to relate the different actors and
technical, financial, juridical, administrative, social andecological aspects which played an important
role on it. In addition, due its implantation on a brownfield, such project was an opportunity to engage
the neighborhood, government, developers, and other stakeholders around their vision of sustainability.
Is an example how innovative solutions in urban revitalization can contribute to develop degraded areas
and empower community involvement.KEYWORDS
Square Victor Civita. Partnerships. Brownfield. Sustainability.

1 INTRODUCTION
The Praça Victor Civita1 is a project designed by the Brazilian architects Adriana
Levisky and Anna Julia Dietzsch (Levisky of Architects), together with the landscape
architect Benedito Abbud. The square - also known as “Open Museum of
Sustainability”, was established on a brownfield degraded by years ofbuildup of toxic
waste. It is a public facility of 13,600 m², with environmental education and cultural
center for exhibitions and events, arena shows and grandstand, skate park, gardens,
sports facilities, hiking trail, plant lab, research area and community center for seniors.
The project is result of a public-private partnership between the City of São
Paulo and the Instituto Abril, andenabled the recovery of the old incinerator Pinheiros.
Like many other industrial properties, the land was in a deep state of degradation,
which led to solutions that take the theme in a positive manner, focusing on the
problem and at the same time showing how to overcome it. Instead of a traditional
square, in which the contamination would be hided under a layer of new land,
“suspending” thesquare was a tool for exposing the problem and thinking about it.

Image 01 – Aerial view
Source: http://www.vitruvius.com.br/

1

Image 02 – Square plan
Source: http://www.casaemercado.com.br

In honor of businessman and philanthropist Victor Civita: founder of Editora Abril. Abril is one of the
largest publishing companies in Latin America, founded in 1950.

Image 03 – Formerincinerator on background
Source: http://www.vitruvius.com.br/

Image 04 – Deck above brownfield
Source: http://www.vitruvius.com.br/

2 LOCATION
The square is located in front of the building of Editora Abril, in the Sumidouro street, district of
Pinheiros, São Paulo-SP.

Image 05 – Location of the district Pinheiros
Source: http://saopaulosp.com/tag/mapas-sao-paulo/

Image 06 – Aerial viewSource: Google Earth edited by author

3 STAGES OF DEVELOPMENT
3.1 Historical context
The Pinheiros’s incinerator operated for 40 years. Since 1949, about 200 tons of garbage was
burned every day on their two furnaces. In the first decades of operation, it used to process only
household waste of the west area of São Paulo. But in the 70’s, it started to burn also a significant
amount of...
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